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AGGRESSIVE INTERNATIONAL
MARKETING PROJECT FOR THE PROMOTION OF EXPORT OF NORTH
EASTERN HANDICRAFTS UNDER EDF SCHEME
OF MINISTRY OF
COMMERCE, GOVT. OF INDIA The project envisages comprehensive integrated approach to
market cottage and Indian handicrafts products by proved marketing
technologies in the proven
international markets. The project encompasses product development with the help of
International designers providing a platform for International marketing
through participation in Indian Handicrafts & Gifts Fair and overseas
fairs, human resource development, training and setting up of a Market Cell
in EPCH for coordination and marketing. Accordingly, the project
was initiated in the month of January, 2003 and A Core Team of 100 entrepreneurs
from the entire North Eastern Region have been provided comprehensive
training with an effort to turn them into handicrafts exporters. |