2/1/2004-E&MDA
(Part)
Government
of India
Ministry
of Commerce & Industry
Dept.
of Commerce
MARKETING
DEVELOPMENT ASSISTANCE SCHEME
(REVISED
GUIDELINES W.E.F. 01.04.2006)
Export promotion continues to be a major thrust area for the Government.
In view of the prevailing macro economic situation with emphasis on exports and
to facilitate various measures being undertaken to stimulate and diversify the
country’s export trade, Marketing Development Assistance (MDA) Scheme is under
operation through the Department of Commerce to support the under mentioned
activities:
(i)
Assist exporters for export promotion
activities abroad
(ii)
Assist Export Promotion Councils (EPCs)
to undertake export promotion activities for their product(s) and commodities
(iii)
Assist approved organizations/trade
bodies in undertaking exclusive nonrecurring innovative activities connected
with export promotion efforts for their members
(iv)
Assist Focus export promotion
programmes in specific regions abroad like FOCUS (LAC), Focus (Africa), Focus
(CIS) and Focus (ASEAN + 2) programmes.
(v)
Residual essential activities connected
with marketing promotion efforts abroad.
2. Administration
of the Scheme
(i)
The utilization of scheme is
administered by the E&MDA Division in the Department of Commerce,
Government of India, Udyog Bhavan, New Delhi – 110 011. Recognized EPCs on
product grouping basis, Commodity Boards and Export Development Authorities are
eligible for MDA assistance for development and promotional activities to
promote exports of their products and commodities from India.
(ii)
MDA budget allocation to recognized
EPCs and other export promotion organizations for export promotion activities
including specific special development and promotional projects are finalized
in annual meetings with the respective EPCs, which are chaired, by the
Additional Secretary and Financial Advisor (AS&FA), Department of Commerce.
Proposals for adhoc grants for exclusive innovative export promotional
activities, which are considered helpful to promote exports of Indian products
and commodities are examined by the E&MDA Division and decided with the
approval of the AS&FA.
(iii)
Proposals of individual exporters for
eligible MDA supported activities like participation in EPC led Trade
Delegations/BSMs/Trade Fairs/Exhibitions for reimbursement of MDA assistance
will be considered and approved by the Chief Executive Officer of the Export
Promotion Councils/FIEO etc.
The MDA Committee in the Dept. of Commerce shall
test check 10% of the cases approved by the EPCs etc. through a random
selection method, based on the monthly progress reports to be send by the EPCs.
Assistance to
individual exporters for export promotion activities abroad – Participation in
EPC etc. led Trade Delegations/BSMs/Trade Fairs/ Exhibitions:
I.
Exporting companies with an
f.o.b. value of exports of upto Rs. 15 crore in the preceding year will
be eligible for MDA assistance for participation in trade delegations / BSMs /
fairs / exhibitions abroad to explore new markets for export of their specific product(s)
and commodities from India in the initial phase. This will be subject to the
condition that the exporter is having complete 12 months membership with
concerned EPC etc. and filing of returns with concerned EPC/organisation
regularly. However, this condition would not apply in case of a new EPC for
a period of 5 years from the date of its creation.
II.
Assistance would be permissible
on travel expenses by air, in economy excursion class fair and/or charges of
the built up furnished stall. This would, however, be subject to an upper
ceiling mentioned in the table per tour.
|
S No. (1) |
Area/Sector (2) |
No. of visits (3) |
Maximum Financial Ceiling per
event (4) |
|
1. |
Focus LAC |
1 |
Rs. 1,80,000 |
|
2. |
FOCUS AFRICA (including WANA Countries) |
1 |
Rs. 1,50,000 |
|
3. |
FOCUS CIS |
1 |
Rs. 1,50,000 |
|
4. |
FOCUS ASEAN+2 |
1 |
Rs. 1,50,000 |
|
5. |
General Areas |
1 |
Rs. 80,000* |
|
TOTAL |
5 |
General Areas |
|
The participation of individual companies in the above activities shall
be subject to the following conditions:
1.
For EPC etc. led Trade Delegations / BSMs only
air-fare by Economy Excursion class upto a maximum of Rs. 70,000 (Rs.
1,00,000 in case of Focus LAC) shall be permissible. For participation in
Trade Fairs/Exhibitions reimbursement shall be permissible subject to ceilings
mentioned in the column 4 in the above table.
2.
Maximum number of permissible participations shall
be five in a financial year as indicated in above table (No travel grant is
permissible for visit to General Areas).
However,
for priority sectors, having large employment generation potential, viz. Agriculture including food items,
Handicrafts, Handlooms, Carpets, Leather & Minor Forest Produce including
LAC, 2 (two) participations in General Areas would be admissible with the
assistance of Rs. 1,50,000 for each participation. The exporters availing of
assistance under this provision would, however, be in addition to these
participations, eligible for only any 2 Focus Area participations.
3.
Assistance shall be permissible to one regular
employee / director / partner /
proprietor of the company. Assistance would not be available to exporter of
foreign nationality or holding foreign passport.
4.
Intimation application must be received in the
concerned EPC etc. with a minimum of 14 days clear advance notice excluding the
date of receipt of application in the office of the concerned organization and
the date of departure from the country.
5.
The company shall not be under
investigation/charged/prosecuted/ debarred/black listed under the Foreign Trade
Policy of India or any other law relating to export and import business.
Member
exporters of EPCs etc. would also be eligible for MDA assistance for
participation in events organized by ITPO abroad. Their applications / claims
would by routed/reimbursed through concerned EPC etc.
6.
Maximum MDA assistance shall be inclusive of MDA
assistance received from all Govt. bodies / FIEO / EPCs / Commodity Boards /
Export Development Authorities / ITPO etc.,
A Maximum of three participations
in a particular trade fair/exhibition would be eligible for MDA assistance and
exporting companies after availing assistance three times including past cases
for a particular fair/exhibition, have to participate in that fair, if any, on
self-financing basis.
LIST OF
COUNTRIES COVERED UNDER FOCUS – LAC FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
1.
Argentina
2.
Brazil
3.
Chile
4.
Mexico
5.
Paraguay
6.
Uruguay
7.
Venezuela
8.
Bolivia
9.
Colombia
10.
Ecuador
11.
Peru
12.
Costa Rica
13.
El Salvador
14.
Guatemala
15.
Honduras
16.
Nicaragua
17.
Barbados
18.
Belize
19.
Guyana
20.
Jamaica
21.
Trinidad & Tobago
22.
Antigua
23.
Dominica
24.
Grenada
25.
Montserrat
26.
St. Kitts-Nevis-Anguilla
27.
St. Lucia
28.
St. Vincent
29.
Bahamas
30.
Bermuda
31.
British Virgin Islands
32.
Cayman Islands
33.
Cuba
34.
Dominican Republic
35.
Falkland Islands
36.
French Guiana
37.
Guadeloupe
38.
Haiti
39.
Martinique
40.
Netherlands Antilles
41.
Panama
42.
Suriname
43.
US Virgin Islands
44.
Turks and Calicos Islands
LIST OF
COUNTRIES COVERED UNDER FOCUS – CIS FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
|
|
LIST OF
COUNTRIES COVERED UNDER FOCUS – ASEAN + 2 FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
|
+ 2 COUNTRIES
|
LIST OF
COUNTRIES COVERED UNDER FOCUS – AFRICA FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
WEST AFRICA
|
|
CENTRAL AFRICA
|
EAST AFRICA
|
NORTH AFRICA
|
|
Application
Form For Marketing Development Assistance
For
participation in Trade Fair/Exhibition/BSM/Trade delegation abroad
|
01 |
Name of the
firm with full address. |
|
|
02 |
IEC NO. EH/TH
Certificate NO. & Date Valid up
to______________ |
|
|
03 |
FOB value
of exports during the last Financial year (Rs.in crores) |
|
|
04 |
Particulars of fair/exhibition/BSM/ Trade Delegation |
Name of the event Place Country From to |
|
05 |
Particulars
of visit |
Date of
departure from India Date of
arrival in India |
|
06 |
Details of
proposal(s) already Submitted in the same financial year. |
|
|
07 |
Details of
earlier participations in the same Event with MDA assistance. |
|
|
08 |
Name &
Designation of the person going Abroad. |
|
Date: Signature & Stamp: