2/1/2004-E&MDA
(Part)
Government
of
Ministry
of Commerce & Industry
Dept.
of Commerce
MARKETING
DEVELOPMENT ASSISTANCE SCHEME
(REVISED
GUIDELINES W.E.F. 01.04.2006)
Export promotion continues to be a major thrust area for the Government.
In view of the prevailing macro economic situation with emphasis on exports and
to facilitate various measures being undertaken to stimulate and diversify the
country’s export trade, Marketing Development Assistance (MDA) Scheme is under
operation through the Department of Commerce to support the under mentioned
activities:
(i)
Assist exporters for export
promotion activities abroad
(ii)
Assist Export Promotion Councils
(EPCs) to undertake export promotion activities for
their product(s) and commodities
(iii)
Assist approved
organizations/trade bodies in undertaking exclusive nonrecurring innovative
activities connected with export promotion efforts for their members
(iv)
Assist Focus export promotion programmes in specific regions abroad like FOCUS (LAC),
Focus (
(v)
Residual essential activities
connected with marketing promotion efforts abroad.
2. Administration of the Scheme
(i)
The utilization of scheme is
administered by the E&MDA Division in the Department of Commerce,
Government of India, Udyog Bhavan,
New Delhi – 110 011. Recognized EPCs on product
grouping basis, Commodity Boards and Export Development Authorities are
eligible for MDA assistance for development and promotional activities to
promote exports of their products and commodities from
(ii)
MDA budget allocation to
recognized EPCs and other export promotion
organizations for export promotion activities including specific special
development and promotional projects are finalized in annual meetings with the
respective EPCs, which are chaired, by the Additional
Secretary and Financial Advisor (AS&FA), Department of Commerce. Proposals
for adhoc grants for exclusive innovative export
promotional activities, which are considered helpful to promote exports of
Indian products and commodities are examined by the E&MDA Division and
decided with the approval of the AS&FA.
(iii)
Proposals of individual
exporters for eligible MDA supported activities like participation in EPC led
Trade Delegations/BSMs/Trade Fairs/Exhibitions for
reimbursement of MDA assistance will be considered and approved by the Chief
Executive Officer of the Export Promotion Councils/FIEO etc.
The MDA Committee in the Dept. of Commerce shall
test check 10% of the cases approved by the EPCs etc.
through a random selection method, based on the monthly progress reports to be send by the EPCs.
Assistance to
individual exporters for export promotion activities abroad – Participation in
EPC etc. led Trade Delegations/BSMs/Trade Fairs/
Exhibitions:
I.
Exporting companies with an
f.o.b. value of exports of upto Rs. 15 crore in the preceding year will be eligible for MDA
assistance for participation in trade delegations / BSMs
/ fairs / exhibitions abroad to explore new markets for export of their
specific product(s) and commodities from
II.
Assistance would be permissible
on travel expenses by air, in economy excursion class fair and/or charges of
the built up furnished stall. This would, however, be subject to an upper
ceiling mentioned in the table per tour.
|
S No. (1) |
Area/Sector (2) |
No. of visits (3) |
Maximum Financial Ceiling per
event (4) |
|
1. |
Focus LAC |
1 |
Rs. 1,80,000 |
|
2. |
FOCUS |
1 |
Rs. 1,50,000 |
|
3. |
FOCUS CIS |
1 |
Rs. 1,50,000 |
|
4. |
FOCUS ASEAN+2 |
1 |
Rs. 1,50,000 |
|
5. |
General Areas |
1 |
Rs. 80,000* |
|
TOTAL |
5 |
General Areas |
|
The participation of individual companies in the above activities shall
be subject to the following conditions:
1.
For EPC etc. led Trade Delegations / BSMs only air-fare by Economy Excursion class upto a maximum of Rs. 70,000 (Rs. 1,00,000 in case of
Focus LAC) shall be permissible. For participation in Trade
Fairs/Exhibitions reimbursement shall be permissible subject to ceilings
mentioned in the column 4 in the above table.
2.
Maximum number of permissible participations
shall be five in a financial year as indicated in above table (No travel grant
is permissible for visit to General Areas).
However,
for priority sectors, having large employment generation potential, viz. Agriculture including food items,
Handicrafts, Handlooms, Carpets, Leather & Minor Forest Produce including
LAC, 2 (two) participations in General Areas would be admissible with the
assistance of Rs. 1,50,000 for each participation. The exporters availing of
assistance under this provision would, however, be in addition to these participations,
eligible for only any 2 Focus Area participations.
3.
Assistance shall be permissible to one
regular employee / director /
partner / proprietor of the company. Assistance would not be
available to exporter of foreign nationality or holding foreign passport.
4.
Intimation application must be received in
the concerned EPC etc. with a minimum of 14 days clear advance notice excluding
the date of receipt of application in the office of the concerned organization
and the date of departure from the country.
5.
The company shall not be under
investigation/charged/prosecuted/ debarred/black listed under the Foreign Trade
Policy of India or any other law relating to export and import business.
6.
Maximum MDA assistance shall be inclusive of
MDA assistance received from all Govt. bodies / FIEO / EPCs
/ Commodity Boards / Export Development Authorities / ITPO etc.,
A Maximum of three participations
in a particular trade fair/exhibition would be eligible for MDA assistance and
exporting companies after availing assistance three times including past cases
for a particular fair/exhibition, have to participate in that fair, if any, on
self-financing basis.
LIST OF
COUNTRIES COVERED UNDER FOCUS – LAC FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
Trinidad & Tobago
22.
23.
24.
25.
26.
St. Kitts-Nevis-Anguilla
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
US
44.
Turks and
LIST OF
COUNTRIES COVERED UNDER FOCUS – CIS FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
|
|
|
LIST OF COUNTRIES
COVERED UNDER FOCUS – ASEAN + 2 FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
|
+ 2 COUNTRIES |
LIST OF COUNTRIES
COVERED UNDER FOCUS –
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
|
|
|
|
|
|
Application
Form For Marketing Development Assistance
For
participation in Trade Fair/Exhibition/BSM/Trade delegation abroad
|
01 |
Name of the
firm with full address. |
|
|
02 |
IEC NO. EH/TH
Certificate NO. & Date Valid up
to______________ |
|
|
03 |
FOB value
of exports during the last Financial year (Rs.in
crores) |
|
|
04 |
Particulars of fair/exhibition/BSM/ Trade Delegation |
Name of the event Place Country From to |
|
05 |
Particulars
of visit |
Date of departure
from Date of
arrival in |
|
06 |
Details of
proposal(s) already Submitted in the same financial year. |
|
|
07 |
Details of
earlier participations in the same Event with MDA assistance. |
|
|
08 |
Name & Designation
of the person going Abroad. |
|
Date: Signature & Stamp: