Page 5 - Craftcil March 2017
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in focus - mega trade fair

            The one and only India International Mega Trade Fair

                    4  to 15  August, 2017; India Expo Centre & Mart, Delhi-NCR (Greater Noida)
               Initiated years  ago in Kolkata, IIMTF has grown steadily in
           size and scope to become one of India's biggest and most
           successful  fairs. Through the years, it has attracted enormous
           footfalls, business deals and growth in the value of matured
           business for its participants, true to the motto of GS : "Our
           Business is to Grow Your Business".  With a speciality of
           dedicated pavilions for different industries it has featured
           companies from NSIC, MSME, SMEs, KVIC, Handicrafts,
           Handlooms, Artificial Jewellery, Ayurveda, many State
           Government Departments / Ministries, PSUs, Food Processing,
           Textiles, Clothing, Machinery, Tourism, many Foreign Countries'
           Govts., traders  and companies besides other segments like :  IEML intend to make this a landmark fair in India, aiming at
           Real Estate, Building Materials, Home Appliances, Electronics,  making it the biggest IIMTF till date. In all, 22 countries and 22
           Electrical equipments, Furniture, Interiors, Lifestyle, etc.  states are expected to participate. Highlights of the IIMTF :

               Organisers,  G. S. Marketing Associates, have won many all  • High pressure advertising campaign in a perfect media mix.
           India Exhibition Excellence awards in the categories of Biggest  GS has a multi crore budget for advertising and publicity.
           Show, Grand Show, Best New Show, Leading Lady of the  • Apart from the exhibition, GS  also facilitates 1-to-1 business
           Industry, Leader in Marketing Initiatives, Leader in Green  matching meets during the fairs.
           Initiatives, etc. The company's events calendar is chock a block
                                                                 • The main aim of the IIMTFs is to increase export-import
           till early 2018 - as per the schedule given below :
                                                                   trade between the countries and States participating and
           1. IIMTF, Delhi-NCR (IEML)         4  - 15  Aug., 2017  visiting the IIMTFs for regional economic progress.
             IEML - India Expo Centre & Mart, (Greater Noida)
                                                                 • Release of catchy advertisements in leading dailies, 70 - 80
           2. IIMTF, Kolkata (Science City)  15  - 25  Dec., 2017  Hoardings, ads on TV and Radio channels, Airlines Magazines,
           3. IIMTF, Bhubaneswar (Janta Maidan) 19  - 29  Jan., 2018  Metro Stations, bulk SMS Marketing, etc.
           4. IIMTF, Ranchi (Morabadi Ground)  16  - 26 , Feb., 2018  • Social media awareness on Facebook, Twitter, Instagram and
                                                                   Google+. GS has its own website:
               The fairs are approved by the I.T.P.O (Ministry of
                                                                   offering details of their fairs throughout the year.
           Commerce, Govt. of India). After organising 199 very
                                                                 • GS has started a Mobile App called 'Book My Fair' to book
           successful exhibitions and trade fairs, the 200th fair will be
                                                                   tickets online.
           held at India Expo Centre & Mart, Greater Noida from 4th to
           15th August, 2017. GS has tied-up with India Exposition Mart  • The IIMTF is expected to attract over 1 million visitors from
           Limited (IEML) to organise IIMTF in Delhi - NCR. Both GS and  the target market in Greater Noida.„

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