Page 6 - Craftcil March 2017
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in focus - promotions & new initiative s

               EPCH welcomes joint venture between USA’s major handicrafts

                        buying company and India Merchandising Services

                             ‘Currey Vasu India Pvt. Ltd.’ launched on 25th March 2017

            Mr. Rakesh Kumar, Executive Director, EPCH & President, Buying Agents Association of India and Mr. Robert Currey, Founder of Currey & Company
            of Atlanta, light the inaugural lamp at the launch of  ‘Currey Vasu India Pvt. Ltd.’, in the presence of  Dr. P. Vasudevan, of  India Merchandising
            Services(IMS) and officials from Currey & Company of Atlanta and IMS

               USA's  major buying account comes to India as per an  Company to set a joint venture company with IMS. The joint
            understanding signed between M/s Currey & Company of  venture company- ‘Currey Vasu India Pvt. Ltd.’ was
            USA, led by  Mr. Robert Currey and India Merchandising  inaugurated on 24th March, 2017 at Noida, in the presence
            Services(IMS), led by Dr. P Vasudevan, informed Mr. Rakesh  about 250 exporters from all over India. The inaugural lamp
            Kumar, Executive Director, EPCH and President, Buying Agents  was jointly lit by Mr. Rakesh Kumar, Executive Director, EPCH &
            Association of India.                                 President, Buying Agents Association of India and Mr. Robert
                                                                  Currey, Founder of Currey & Company of Atlanta.
               Looking at the changing scenario in India and excellent
            growth of the handicrafts sector, M/s Currey & Company of   This new joint venture company will engage in vigorous
            Atlanta, Georgia, USA,  formed in 1988 as a wholesale  management of product development, purchases and
            manufacturer of distinctive home furnishings and lighting  fulfilling purchase order obligations with Indian suppliers. It
            products such as chandeliers, wall sconces, table and floor  will also oversee strict management of quality standards and
            lamps as well as interior furniture, garden furniture and  logistics from India.  This will create great opportunities to
            accessories, decided to expand their business in India. M/s  increase Currey & Company’s level of business with Indian
            Currey & Company, USA has also been sourcing from IHGF-  suppliers beside improving service and quality to US
            Delhi Fair for many years.                            customers in general.
               Dr. P. Vasudevan, of  India Merchandising Services(IMS),  This new venture is also expected to educate Indian
            referred to as an industry veteran is known for rendering  manufacturerexporters to ship fault-free handicraft products
            specialised services to overseas clients, has tremendous  on time andwith good quality, thereby earning faith and
            exposure to theIndian handicrafts & home textiles industry.  goodwill of importing nations towards Indian handicraft
            His  prolonged working association with US departmental  products.  Mr. Rakesh Kumar emphasised, “this is not going to
            stores has made him one of the pioneers in the industry.  be an easy venture but we are ready to take challenges to
            EPCH  has also bestowed him with a Life Time Achievement  succeed in increasing business with the help and training of
            Award for his contribution to the growth of the sector.   His  Currey & Co., USA.” Business of 30 million  USD per annum is
            flawless services for the last 24 years motivated M/s Currey &  expected to be transacted by the company.  „

             6  CRAFTCIL • March 2017
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