Page 6 - Craftcil April 2017
P. 6

feature- Home Expo India 201 7

            Opportunity to achieve greater                        An identity in the world market, an
            market linkages                                       achievement for the sector

                                 The fair provides an                                  The initiative of EPCH to
                                 opportunity to showcase                               organise Home Expo India
                                 traditional as well as                                covering three important
                                 contemporary designs of home                          segments of the sector, is
                                 decoratives, houseware, home                          laudable. This is an achievement
                                 furnishings and furniture                             as this expo has made its
                                 products by small/medium                              identity in the international
                                 exporters and artisans before                         market. Organising of product
            Ajay Tamta
                                 the overseas buyers. I hope      Rashmi Verma         specific shows besides mega
            Minister of State                                     Secretary, Ministry of
                                 that participants utilise this                        show of multi handicrafts by
            for Textiles                                          Textiles
                                 opportunity to showcase their                         EPCH is commendable as it has
            best to buyers in order to achieve greater market     played a key role in keeping constant export growth.
            linkages and export orders.
                                                                 sought after. While stainless steel's demand gathered
               A host of new design theories and unusual         momentum, copper became a new favourite as it not
            combinations gained privileged attention. As         only fits into farmhouse as well as contemporary themes
            minimalism enjoyed its share of patronage, bold      but has its therapeutic properties as a strong backing.
            palettes and metallic tones found strong favour.     Brass is making its foray into the aesthetic segment,
            Unconventional combinations continued to make their  shared some trade visitors. Tableware offered variety not
            strong impressions. 'Intrigue' assumed a major selling  only in materials but also
            point, said many buyers as they opted for such       in surface effects,
            assortments and reached out for statement pieces. And  designs, shape detailing
            there were timeless materials that have a decorative  and edgy styles. Ceramics
            factor as well as a practical quotient.              and terracotta vied for
               Among houseware, materials like stainless steel,  attention amidst
            copper, enamel, cast iron and wood with ergonomically  sustainable bamboo
            styled handles, detailing and accessorisation were   serveware.

             6  CRAFTCIL • April 2017
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