Page 8 - Craftcil April 2017
P. 8

feature- Home Expo India 201 7

               "Indian crafts are quite popular in our market,    Compliments to EPCH’s endeavours
           especially iron lamps, mosaic lamps. Indian fabrics appeal
                                                                  for export promotion
           me the most," says a buyer from Holland who visits EPCH
           fairs almost on a regular basis. "Indian goods are more                    I compliment EPCH for its
           personal, unique and organic since they are mostly                         endeavours to keep export
           handmade. This is probably why they are on the more                        growth of handicraft products
                                                                                      by undertaking export promotion
           expensive side but our end-consumers are ready to pay,"
                                                                                      measures. Organising marketing
           says a buyer from USA sourcing wall items like photo
                                                                                      events constantly throughout the
           frames, mirrors and decoratives. Another visits Home
                                                                                      year is one of the major efforts
           Expo to source silver, stainless steel and brass products
                                                                                      of EPCH which have not only
           with hand embellished details. Some buyers from USA   Alok Kumar           enhanced the growth of exports
                                                                 DC,  Handicrafts,
           visit for nature inspired products with an unmistakable                    but maintained the increasing
                                                                 Ministry of Textiles
           European touch. Some others who deal in home décor,                        trend from last many years. The
           accessories and textiles, feel that Indian manufacturers  Reverse Buyer Seller Meet of specific products is
                                                                 appreciable as it provides opportunities to
           have a much better understanding of the American
                                                                 entrepreuners and small exporters to create awareness
           market than their counterparts in other countries. They
                                                                 about their products and to expand business. This expo
           have shared that Home Expo is an apt interactive
                                                                 is a specific effort to promote an important segment of
           platform for buyers and exhibitors in the home segment.  the handicraft sector.
           Textiles, ceramic and glass have interested them in
                                                                 home furnishing and wooden inlay from Ludhiana and
           particular.  "Indian goods are better in quality and appeal
                                                                 Hoshiarpur in Punjab; bedsheets, rugs & durries,
           us much more than those manufactured elsewhere. And
                                                                 embroidery & applique, patchwork, leather craft and
           they also have that handmade value. People often buy
                                                                 horn & bone products  from Jaipur, Barmer and Jodhpur
           low quality stuff for low price but I am definitely not one
                                                                 in Rajasthan; and Pahari miniature painting, pine needle
           of those," shares a buyer from Norway who sources
                                                                 work and crochet goods  from Palampur in Himachal
           hardware goods like metal stands, ceramic handles and
                                                                 Pradesh, comprised the display at Home Expo India.
           knobs from India. Manufacturers in India produce with
           the best of raw materials, feels a buyer from Germany,    Artisan Nathi Ram from Karnal, specialising in
           whose firm sources for 300 stores in the country.     carpets and rugs found the concept of including artisans
                                                                 in Home Expo very rewarding. Tajim representing a small
           Regional Representation - North India
                                                                 business found the buyer response encouraging. His
               This regional representation showcased products   forte is patchwork and quilting. A brassware
           from 22 artisans representing cities that have made their  entrepreneur- Virendra Kumar from Rewari, had got
           mark in rich craft heritage. Sheet metal work, Punja  along handcrafted bowls and decoratives. He feels
           durries and floor coverings from Panipat, Karnal, Rewari  traditional designs will always have an edge and market
           in Haryana; home furnishing, painted terracotta,      demand. For Daisy, a textile craft and home furnishings
           embroidery and regional handicraft items from Delhi;  trader from Ludhiana, this participation was quite

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