Page 9 - Craftcil April 2017
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Home Expo India 2017

            Wholesome opportunity with three                    A strategic sourcing platform that is

            promising home sectors together                     expansive and is always expanding
                                                                                     Taking into account the world
                                 This show acquires special
                                                                                     trend of specialised shows covering
                                 importance, as it aims to
                                                                                     specific product groups, EPCH
                                 promote home decoration,
                                                                                     initiated the concept in 2012
                                 home furnishings, furniture
                                                                                     with the Home Expo India show
                                 and accessories from different
                                                                                     representing three growth
                                 parts of the country,
                                                                                     segments of the home & lifestyle
                                 amongst the overseas buying
                                                                                     sector. The concept received good
                                 community in order to          Rakesh Kumar
            Dinesh Kumar         increase exports as well as the                     response from overseas buyers and
            Chairman, EPCH                                      Executive Director, EPCH  all its editions held so far
                                 share in our international
                                                                generated very good export orders and trade enquiries.
            trade. EPCH has promoted this show worldwide
                                                                The success of Home Expo India has many contributory
            and a large number of buyers pre-register to visit.
                                                                factors; from the show concept and our promotion
           eventful with buyers from France and other European  among potential buyers via multi-mode communication,
           countries enquiring about her products. Raj Kumar    to our exhibitors’ adaptive response to market
                                                                requirements, together, leading to buyers’ patronage.
           Pandey from Jaipur had got along hand embellished
           bedsheets, a craft he has been practicing since many
                                                                Varansi; printed textiles from Philkhua; copperware and
           years. His initial anxiety gave way to confidence when
                                                                aipan art from Almora; carpets from Bhadohi; beaded
           buyers visited and showed interest in his range. State
                                                                home furnishing and zari craft from Bareilly; woodcrafts
           Awardee, Gurmail Chand from Hoshiarpur, specialising
                                                                from Saharanpur; and pottery from Khurja.
           in wooden inlay work, found Home Expo India to be "a
           really good platform for small traders".  Mohd. Hassan  Akhilesh Gupta from Aligarh representing a family
           from Jodhpur, adept at rug and durrie making since 50  business dating back to 1909 had got along laboriously
           years, presented an attractive assortment and looks  done showpieces.  Rajan  Singh Yadav fron Firozabad,
           forward to a good season ahead. This participation   specialising in jewellery and showpieces was elated at this
           gave him a lot of market exposure.                   opportunity. Mohd. Bilal from Agra had displayed zari &
                                                                zardozi that they export to Middle Eastern countries.
           Regional Representation - Central India
                                                                Vidyanand Solanki from Varanasi specialising in hand block
               23 artisans and entrepreneurs from craft rich cities  printing gained attention for his products that "already
           of Uttar Pradesh presented their wares at this       enjoy a good market in India".  State Awardee Jai Raj Singh
           collective display with glassware from Firozabad; metal  from Hapur too got a good response to his range of hand
           crafts, lamps, chandeliers and home decor from       block printed textiles. For Abdul Hameed of Saharanpur,
           Moradabad; zari & zardozi from Agra; brassware from  this participation meant judging the market for his
           Aligarh; art metalware from Hathras; textile crafts from  handmade woodcrafts like candle stands, wall panels,
                                                                                photo frames, incense boxes, flower pots,
                                                                                etc. that are already sought after in the
                                                                                local market. Anjali Agarwal from Noida
                                                                                thought very highly of this platform and
                                                                                Raisuddin from the famed pottery town-
                                                                                Khurja, got a good response from
                                                                                buyers from France, Israel, Indonesia and
                                                                                Singapore, to his ceramic serveware.

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