Page 6 - Craftcil July 2017
P. 6


           Union Minister of State (I/C) for Tourism & Culture, Govt. of India,
           Dr. Mahesh Sharma, seen with Mr. L R Maheshwari, past Chairman, EPCH;
           Mr. Rakesh Kumar, Executive Director, EPCH; and member exporters at the
           "Incredible India Pavilion" and walking towards the Council's display area

               Ms. Rosy Greenlees, President, World Crafts Council, made
           a presentation on craft – the future is in the making wherein
           she stressed on the need for craft to use modern thinking and
           technology to build on skills, knowledge and experience tested
           over time. Whilst craft today remains connected to materials,
           processes and techniques from the past, contemporary makers
           are constantly re-thinking and re-inventing their practice,
           drawing on those strengths and ensuring that craft not only
           flourishes in a changing world but helps shape it. This provides
           a way in which we can promote craft to the world. In this
                                                                 Speaker from the round table on ‘Technology in Handicrafts’ (L to R)
           context, we can feel confident that craft and its making has a  Prof. Ila Gupta, IIT Roorkee;  Mr. Charan Singh, V P, TUV Rheinland India
           central role to play in 21st century society.         Pvt. Ltd.; Dr. Bhupesh Sharma, Sriram Institute of Industrial Research;
                                                                 Mr. Ratnesh Kumar Jha., Addl. DC(Handicrafts); Mr. Simon Rein, Program
               Mr. Ravi Saran spoke about issues pertaining to cost cutting,
                                                                 Manager, Google Arts; and Prof. (Dr.) Joy Sen,  IIT Kharagpur
           productivity by using new techniques, education on safety and
           usage of raw material, new packing techniques, warehousing  about innovative positioning and proactive interventions helps
           facility, marketing platforms so as to enhance exports of  to create basis for the maintenance of time honored legacy
           handicrafts from the country.                         industries is an era of industrial mass production and
               Mr. O P Prahladka suggested interventions like improved
           packaging; enhanced production techniques, exploring retail &  Mr. Rakesh Kumar, Executive Director, EPCH, moderated the
           online segments and compliance initiatives to make the  programme and spoke about the journey of handicrafts over
           presence felt by handicraft exporters in the international market.  the years.
               Mr. Rajeev Sethi, while addressing the gathering informed  Technology in Handicrafts - The session was
           about innovation for preserving and celebrating the   moderated by Prof. Ila Gupta, Professor of Applied Art at IIT
           subcontinent’s rich cultural heritage.  He explained ways to  Roorkee. She spoke on ‘Collaboration of Technology with Indian
           bring contemporary relevance to traditional skills of vulnerable  Folk Art & Craft’ with case studies on design students working
           artisan communities and creative professionals.  He informed  with artisans of Aipan paintings of Kumaon region of

             6  CRAFTCIL • July 2017
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