Page 5 - Craftcil July 2024

E vents overseas

Traditional Indian crafts in prominence at artisanal show in Italy

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AF - L’Artigiano, Milan, Italy; 30 November - 8 December 2024

Mr. Lavanya Kumar, Consul General of India in Milan, Italy and Mr. Antonio Intiglietta, President of Artigiano Fair, inaugurated the EPCH India Pavilion at the fair and
met the exhibitors

EPCH set up an exclusive Indian Handicrafts Pavilion at 28th edition countries. EPCH regularly participates in the fair and set-up India
of AF-L’ Artigiano in Fiera at Milan, Italy held from 30th November Handicrafts pavilion. India's participation will add to the fair's vibrancy
to 8th December 2024. This participation provided a magnificent and diversity, as well as familiarise global manufacturers, retailers,
platform for Indian exporters to connect with international buyers and brands with the robust entrepreneurship in the Indian textiles,
and showcase India's diverse handicraft products. The India Pavilion home furnishing, and consumer products industries, opening up
was inaugurated by Mr. Lavanya Kumar, Consul General of India in opportunities for sourcing from India.
Milan, Italy and Mr. Antonio Intiglietta, President of Artigiano Fair In this edition, 20 member
with a ribbon cutting and lamp lighting ceremony in the august
exporters of EPCH
presence of EPCH's officials and senior officials from ITPO, PDEXCIL, participated under EPCH
HEPC and visitors.
India Pavilion displaying
Mr. Lavanya Kumar, while inaugurating appreciated the continuous products of Fashion
efforts of the Council for bringing Indian Handicrafts to the world Jewellery & Accessories,
markets and promotion of handicrafts exports from the country. He Home Textiles &
also interacted with member participants and showed particular Furnishings, Bags, Shawls,
interest in live craft demonstrations by master craftspersons. While Incense sticks, Miniature
interacting with participants he assured all support in future business Painting etc. In order
promotions. to promote Indian
The European visitors enjoyed live craft demonstrations by Handicrafts, EPCH setup an
exclusive area with live
10 National Awardee Master Craftsmen, deputed by the Office of
the DC Handicrafts, Ministry of Textiles, Government of India, demonstration of Indian
featuring traditional Indian crafts like Silver Filigree, Terracotta, Wood traditional crafts by 10 Master Craftspersons of Silver filigree from
Telangana; Terracotta craft from Rajasthan & Kolkata; Wood carving
Carving, Crochet, Cane & Bamboo, Chikankari, Leather Mojri and
from Uttar Pradesh, Cane & bamboo crafts from Assam; Chikan
Banjara Embroidery.
embroidery from Lucknow; Banjara Embroidery from Karnataka and
The AF - L' Artigiano in Fiera is important B2C (business to consumer)
Leather Mojri craft from Rajasthan, deputed by the office of
retail fair of Europe dedicated to exquisite crafts. The fair features
Development Commissioner (Handicrafts).
over 3000 exhibitors and over 10 lakh visitors from over 100

CRAFTCIL • DECEMBER 2024 5